SOLV
The Project
SOLV, an outsourcing partner, approached Tuuti to collaborate on a creative campaign with the need to increase local brand awareness, target key businesses in the area, gain more marketing qualified leads, and highlight SOLV’s stellar culture and services.
Services Provided:
- Campaign landing page
- Marketing materials
- Targeted outreach
- Radio
- Social media
- Social media ads
- Video project
The Solution
After hearing the initial needs and pain points, Tuuti crafted a culture-centric creative campaign called “Say Thanks with SOLV” that would support SOLV’s sales efforts while also giving back to the Boise community. Tuuti executed the campaign with a variety of marketing tactics and a video at the heart of the project. Using all the different channels like direct mailers, radio, and social media, Tuuti encouraged the local audience to participate in the “Say Thanks with SOLV” campaign. The Tuuti team also performed targeted outreach to include local businesses that had the potential of being a future client in a “Top 100 Hit List.”
The end result was 128 total submissions, 23 marketing qualified leads, and responses from 13 of the 100 targeted business hit list. On the social side, SOLV saw an uptake of engagement, followers, and reach across their platforms. Radio and TV combined reached approximately 398,924 local residents. The “Say Thanks with SOLV” campaign met set objectives through boosting local brand awareness and sales targets.
Results
23
New marketing qualified leads
13/100
Responses from targeted hit list
398,924
Reach on radio and TV
From the Client
“When looking for any agency that seamlessly integrates their work into your brand, plays to your company’s strengths, or offers a new perspective of how your company shows up, you can’t ask for a better team than Tuuti. We’ve worked with other agencies in the past and no one else really understood what we do or how to help promote us. These gals also take feedback, adjusted accordingly, or give their reasonings as the experts to whatever concerns or issues that you can have as a stakeholder. This made working with them a breeze — it felt like an extension of my own team. Plus, you don’t have to sweat making sure the work is getting done, since the communication is on point. 10/10 would recommend!”
— Matt McLaughlin, Creative Director at SOLV
