Camille Beckman
The Project
Camille Beckman, a luxury body care product company, approached Tuuti to collaborate on a creative campaign with the aim to boost sales during the holiday season, highlight the brand’s legacy, increase local brand awareness, and showcase the tradition and meaning the products have brought to so many.
Services Provided:
- 30-second commercial
- Post-production editing
- Script writing
- Traditional media management
- UGC and influencer management
- Video production and direction
The Solution
After hearing the initial needs, Tuuti crafted a heartfelt creative commercial campaign called “Her Hands Are Home.” The placement of the commercial targeted local Idahoan women ages 35-64, using multiple local and streaming channels.The 30-second commercial was shown on local television stations, as well as streaming channels during the holiday months of November and December 2023.
Tuuti also supported the commercial with 60+ user generated content to run simultaneously on Camille Beckman’s social channels. On the social side, Camille Beckman saw an uptick in engagement, followers, and awareness across their platforms. Altogether, the campaign was a huge success and also won two Silver Rockies awards from the Boise Ad Federation for “Cinematography” and “Television – Local.”
Storyboard
Behind the Scenes
Results
731,238
Total commercial impressions
35
Total influencers for campaign
60+
Pieces of user-generated content created
From the Client
“Working with the Tuuti team was a creative, thoughtful process. They took the time to really understand our company and values, crafting and executing a campaign that truly touched the roots of who we are. They listened to our plethora of details and made sure every part was reflected in the final body of work. I have already recommended them to others and will continue to do so.”
— Roshan Roghani, CEO
