Ada County Victim Services Center
The Project
Ada County Victim Services Center, a local Idaho community resource facility, came to Tuuti Agency in need of a logo and branding development to support their new direction as an organization.
Services Provided
- Branding development
- Logo creation
The Solution
We immediately connected with the Ada County Victims Services team to understand their needs, focusing on creating a logo that would not only enhance their marketing but also welcome people in as they enter the building. Our team dove into initial concepts and conducted thorough research on the symbolism, colors, and typography that would best embody the center’s mission.
The final logo and branding featured a harmonious blend of the standardized “prevention colors,” with blue representing human trafficking, purple representing domestic abuse, and so on. Additionally, we incorporated meaningful symbols like a sun rising over mountains to reflect the center’s commitment to overcoming challenges and inspiring hope. The sun, mountains, and hills also paid homage to their location in the Treasure Valley. By uniting these elements, our team brought the center’s vision to life through a powerful and resonant brand identity.
Initial Sketches
Crime Prevention Colors
From the Client
“Working with Tuuti was an amazing experience! Their team was incredibly personable, listened to our vision, and worked diligently to make our quick deadline. Tuuti was able to tie everything beautifully together and create our new Ada County Victim Services logo. We cannot wait to have our logo on the outside of our building for our community and partners to see. Most importantly, we know that our logo truly represents our vision, mission, and values.”
— Trina Allen, Executive Director at Ada County Victim Services Center
