The Project
Saalt, a menstrual health company, reached out to Tuuti to manage their social media, influencers, and affiliate program over a 7-month period until they could hire in-house. They also wanted to continue to grow their awareness on social media, increase their follower count, and generate revenue through influencers and affiliates.
Services Provided
- Affiliate program management
- Influencer marketing management
- Photoshoot direction
- Social campaign strategy
- Social media management
Content Creation
The Solution
Over 7 months, Tuuti worked alongside the Saalt marketing team to grow their social media presence and manage their influencers and affiliates. Some of our tasks included planning a content calendar months in advance, creating social media content based on education and entertainment, working with the Growth Department to make content to use as ads, and do daily engagement to grow the social media following. As part of our influencer and affiliate marketing management, we also gathered content from UGC creators and influencers and sought out new partners that align with Saalt’s vision.
During that span of time, Saalt saw a significant increase in brand awareness and follower count. They had a grand total of 82,544,955 social media impressions, and over 20,977 new followers across their channels. Plus, the influencers and affiliate program generated over $47,943 in trackable revenue. Overall, Saalt’s social media channels experienced positive growth and engagement to supplement their success as a brand.
Results
$47,943
Revenue generated
82,544,955
Total social media impressions
20,977
Follower growth
From the Client
“We can’t say enough about the years of combined expertise in all areas of marketing that Tuuti provides. They truly are a one-stop shop to find experts in anything you need! They can work as a supplement to fill holes in your internal marketing team, or serve as a full marketing team for small brands. And the cherry on top — they are hands-down fun to work with while being top-tier professionals! We have especially loved working with Jessie to fill our social media needs with beautiful, engaging content.”
— Cherie Hoeger, Saalt CEO & Co-Founder
