HAIRLOVE
The Project
HAIRLOVE, a hair supplement company, approached Tuuti to audit their content and SEO strategy, add to their existing education on their blog, and increase visitors to the site. HAIRLOVE has never leveraged influencers before, and looked to expand upon their engagement on their social channels for a more authentic approach.
Services Provided:
- Blog writing with SEO
- Content and SEO audit
- Growth marketing
- Influencer marketing management
Blog Articles
The Solution
After hearing the initial needs, Tuuti performed an in-depth content and SEO audit, covering content recommendations, compliance considerations, competitor analysis, page speed issues, backlink opportunities, and more. Following our quarterly content calendar, we researched, wrote, and edited a weekly article, with the goal to educate existing customers and reach out to new potential customers with relevant SEO.
Tuuti also crafted a strategy combining influencer marketing management and growth marketing. Over 3 months, 20 influencer relationships were created, and HAIRLOVE used the user-generated content for organic ads and social posts. Through all these efforts, HAIRLOVE saw an increase in brand awareness, engagement, and organic traffic.
Results
20
Total influencers
$7,132.32
Generated from influencer campaigns
25
Blog articles written
From the Client
“We really enjoyed working with the Tuuti Team. They were very professional in their approach and were sincere in wanting to help our business grow to its full potential. They were able to adjust to our needs as our business evolved and had the team in place to ensure our vision was aligned with their services. We hope to continue working with Tuuti going forward.”
—Cory Buscher, Director of Marketing/Sales at HAIRLOVE
