Social Media Influencer Manager
Overview
The Social Media Influencer Manager will work closely with the Director of Social Media and Influencer Marketing at Tuuti. As part of this position, the Social Media Influencer Manager can expect to participate in content strategizing, content creation and execution, analyzing and auditing social channels, and assisting in managing and searching for creators and influencers for various companies.
About the Company
Tuuti is a female-owned creative communications agency that specializes in boosting brand awareness, nurturing reputations, and strengthening connections between companies and their audiences. Some of the services we provide include content generation, copywriting, crisis management, event planning, graphic design, influencer management, public relations, social media, and traditional media buying.
About our Culutre
We pride ourselves on doing culture and customer satisfaction better than anyone else. We’re all about creating the best environment, within Tuuti and outside it, so everyone has the freedom to thrive. No red tape, uptight vibes, or BS.
Job Duties
- Plan upcoming social media initiatives and strategies, including marketing campaigns
- Create effective design solutions for social content to support brand and marketing campaigns
- Perform photo and video editing tasks as needed
- Manage the scheduling and posting of all social content to relevant social media channels daily (Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest)
- Be available outside of normal working hours for rare events/social campaigns
- Be on call to capture and/or publish real-time content from office or social events
- Support cross-department collaboration on social media initiatives
- Ensure that all social media channels are optimized on a frequent basis and make suggestions for improvement on a quarterly basis
- Gather user-generated content, UGC, for retargeting campaigns for certain brands
- Maintain Tuuti’s high creative standards
- Write and design on-brand, and be open to feedback from Creative Director
- Research and monitor both branded and industry relevant hashtags
- Develop system for reporting and analyzing social media initiatives and identify key trends and areas of improvement
- Manage and maintain relationships with ambassadors, influencers, and affiliates, coordinating collaborations and partnerships with marketing campaigns and new product launches
- Maintain scheduled posting platforms and generate analytics tracking systems for social media insights, revenue-driven results, and new customer acquisition outreach.
- Coordinate cross-brand or partnership content for giveaways, unpaid partnerships, and collaborations
- Maintain a list of affiliate partners and scout new partnerships
- Monitor influencer outreach and promo code promotion opportunities for organic shares
- Speak up and be willing to share fresh ideas and collaborate with other team members
Qualifications
- A bachelor’s degree in a related field, or 3 or more years of related experience, or an equivalent combination (agency experience preferred)
- Experience with social media marketing and familiarity with all social media channels (Instagram, TikTok, Facebook, Pinterest, Twitter, LinkedIn, etc.) Experience with Microsoft office, G-suite, Slack, Canva, influencer management platforms, and photo/video editing apps
- Experience with outreach and creating connections with people from all walks of life, especially social media influencers
- Be able to think outside of the box to create unique experiences for our influencersf
- Excellent communication skills to respond to both negative and positive inquiries on social media
- Great attitude and a team player; outgoing personality to meet with clients and influencers
- Acute attention to detail and an ability to balance multiple simultaneous projects
- Ability to work both independently and collaboratively with the creative and marketing teams
Why Work with Us
- 15 PTO days per year; 5 you days per year, birthday off, and paid holidays
- Downtown parking pass
- Health benefits package and 401K plan
- Flexibility
- Company outings and team building
- Rad office space in downtown Boise (across the street from the Warehouse and the Stil)
- In office snacks and drinks
- Dynamic office vibes
Tuuti is a proud equal opportunity employer. At Tuuti, we value differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make each of us unique. Tuuti is committed to working with and providing reasonable accommodation to applicants with disabilities under the American Disabilities Act and state disability laws.